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Kanopy Documentary: Pink Ribbons, Inc. (2011, NR)
October 9 @ 7:00 pm - 9:00 pm
Release Date: 2011
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a “dream cause,” becomes obfuscated by a shiny, pink story of success.
Want to watch this, or other great documentaries and independent films, from the comfort of your own home? Click on this link for Kanopy and discover a wide variety of films at your fingertips. An Old Bridge Public Library card is required.